Search Engine Optimisation (SEO)

One of my spe­ci­al­it­ies is SEO -Search Engine Optim­isa­tion. I design and develop a wide range of web­sites that are optim­ised for SEO using either Google or other search engines.

Search engine optim­iz­a­tion (SEO) is the pro­cess of improv­ing the vis­ib­il­ity of a web­site or a web page in search engines via the “nat­ural” or un-paid (“organic” or “algorithmic”) search results.

I gen­er­ally do not go in for search engine mar­ket­ing (SEM) tar­get paid list­ings. In gen­eral, the earlier (or higher on the page), and more fre­quently a site appears in the search res­ults list, the more vis­it­ors it will receive from the search engine’s users. SEO may tar­get dif­fer­ent kinds of search, includ­ing image search, local search, video search, news search and industry-specific ver­tical search engines.

Proper SEO gives a web­site real web presence.

Some of the main areas that I focus on include:

  • Improv­ing the vis­ib­il­ity of a website
  • Con­tent is king
  • Com­mon Pit­falls to avoid
  • Meta Tags — Intel­li­gent Usage
  • Appear in Google’s first page
  • Reduce or Elim­in­ate Google Adwords Costs
  • Gen­er­ate New Revenues
  • Deliver an Improved Cus­tomer Service
  • Adhere to good busi­ness practices